Contesto
LettsArt is the first NFT-enabled, GenAI-empowered Web3 platform purpose-built for the modern art world. Artists and gallerists can launch branded galleries, use AI for instant descriptions and smart tagging, and distribute and sell physical or digital art — all with full ownership, transparency, and radically simple onboarding. Collectors benefit from direct access to creators, better pricing, and authenticated, secure buying in a trusted online setting.
Sfida
With an ambitious goal to fully democratize online art commerce, LettsArt needed to deliver a truly accessible, no-code environment that feels natural to both seasoned gallerists and creative newcomers. The challenge was to create an automated, fully branded gallery flow, streamline setup, and enable artists to manage every facet of their art business (including payments, distribution, and marketing) in one integrated, AI-driven workspace—without technical skills. The industry context and evolving expectations around GenAI, digital ownership, and authenticity raised the bar even higher for differentiation and user trust.
Approccio
From the outset, our team focused on leveraging AI and rapid prototyping in Figma Make to accelerate concept development and user validation. Using AI tools, we generated gallery templates, onboarding flows, and content variants, then iterated directly in the staging environment to optimize each touchpoint. Smart automation powered everything from art descriptions and categorization to pricing suggestions, while Figma-enabled prototyping allowed for weekly releases and live feedback integration. Early user research, conducted with forthcoming and beta users, was powered by AI-generated analytics and pattern recognition—driving clear prioritization of UX refinements and ensuring intuitive flows for even the least technical users.
Soluzione
The result is a cloud-based platform that puts control and simplicity at the heart of the creative business. Artists can leverage AI to set up fully branded portfolios in minutes, auto-generate artwork descriptions, and ensure every piece is authenticated and tracked. Payments, sales history, and buyer data are all managed for the artist, with direct social and email integration for seamless marketing. Both original and NFT art are supported, with secure sales and platform fees kept transparent and fair (creators retain at least 87.5% of every sale plus NFT royalties). All gallery management, marketing, payments, and reporting are at the artist’s fingertips—no tech skills required.
Mio contributo
As a founding member of the LettsArt team, I led product design with a relentless focus on accessibility and intuitive AI-driven features. I built the design system, directed Figma Make prototyping, and worked hand-in-hand with developers to translate feedback into fast improvements. My role spanned UX design, wireframes, high-fidelity UI, and close collaboration on AI model integration for both text and workflow automation. Continual partnership with early adopters and product stakeholders ensured the platform felt modern, inclusive, and genuinely empowering to its users.
Cosa abbiamo imparato
LettsArt’s journey proved the real impact of merging AI with agile design and passionate user advocacy: by iterating quickly and listening closely—powered by data and human instinct—we delivered a platform that turns the complexity of the art economy into a simple, artist-centric digital experience.
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