Design for AI Startup Founders, by a Founder
Poplab exists to help AI startup founders launch product faster, get traction, and raise from a position of strength. Founded by an operator/designer who’s built SaaS and AI products, we move at startup speed, focus on business outcomes, and design every pixel for activation, retention, and conversion.
Dorian Tireli
Founder, Poplab | Product Designer | SaaS / AI Startup Operator
For 15+ years, I’ve worked inside fast-moving product teams—shipping SaaS platforms, launching AI features, and building brands from zero to millions in ARR. I started Poplab because founders don’t need “great design”—they need design that drives metrics, unlocks capital, and accelerates their next milestone.
Work with me—no agency layers, no handoffs. Every project is hands-on, tailored, and outcome-driven.
My experience is startup reality: validating quickly, iterating fast, delivering outcomes you can measure.
- Measurable results (activation, conversion, retention, funding)
- Direct founder partnership for product, brand, landing page, or design system
- Fast research, strategy, prototyping, and feedback loops
How We Work
Every engagement is fast, founder-first, and proven:
- Rapid 20-minute strategy call to align on your key metrics, goals, and urgency
- Actionable research with founder/user interviews in 2 days
- Productized sprint—design, test, iterate, launch (or pitch investors) in weeks, not quarters
- Transparent pricing, scoped to deliver results—not endless design cycles
What Makes Poplab Different
- Founder-first: Built and run by an operator—not a big agency
- Outcome-obsessed: Every design decision is tied to activation, conversion, retention, or fundraising
- AI-native: We use AI tools, workflows, and research to learn faster and work smarter
- Lean and direct: No layers; you work with the person shipping your product
- Relentless speed: Sprints, not endless process; results in days/weeks
Why Founders Choose Poplab
- Work directly with a founder who understands your journey
- Ship validated features in 5 days
- Launch investor-ready brands in 2 weeks
- Build scalable design systems in 4 weeks
- Get metric-driven landing pages that convert at 32–47% higher rates
Ready to Launch Your Next Product?
Book a strategy call to compress your timeline, unlock new metrics, and get founder-level partnership without agency overhead.