Poplab isn’t a traditional agency. It’s me, Dorian Tireli.
I help AI founders ship faster, validate earlier, and raise with proof instead of opinions. If you’re burning runway debating UX instead of learning from users, this is for you.
You don’t have time for endless brand decks, unshipped Figma files, or design decisions that stall engineering.
You need a design lead who understands burn rate, user psychology, and what actually needs to ship this sprint so you can learn, iterate, and move the needle.
I’m an Operator, Not Just a Designer
For 15+ years, I’ve worked inside fast-moving product teams, not just alongside them.
I’ve helped founders:
- Turn vague ideas into investor-ready products in weeks
- Increase activation and conversion before hiring full teams
- Avoid shipping the wrong thing too expensively
I don’t sell hours or aesthetics. I sell momentum: faster decisions, clearer signals, and measurable progress.
Why You Want Me in Your Corner
This model exists to remove the friction that quietly kills early-stage startups.
- You talk directly to the person doing the work. No juniors. No translation layer. No context loss. Just decisions and execution.
- We move at startup speed. High-velocity sprints focused on shipping, testing, and learning. Weeks beat quarters.
- Every design decision is tied to a metric. Activation, retention, conversion, or time-to-aha. If it doesn’t move a number, it doesn’t ship.
- AI-native execution. I use AI to compress research, iteration, and build cycles so you get answers faster with less spend.
How We Scale (Without the Bloat)
You might wonder if one person is enough. It’s a fair concern.
I stay your strategic lead and primary designer end to end. When the roadmap demands more hands, I pull in trusted specialists I’ve worked with before. No onboarding drag, no quality roulette.
You get single-owner accountability with elastic capacity. Nothing bloated, nothing brittle.
Let’s Build Something That Ships
This is a good fit if you’re an AI founder who values speed, clarity, and honest feedback. If you’re looking for endless options, large teams, or design theater, this won’t be it. If you want to ship, learn, and move faster with someone who treats your product like a business, let’s talk.