I am currently supporting Prohibition Partners in building Atalis, their new wholesale cannabis marketplace for Europe. I am working closely with the team to understand their business needs and ensuring that the marketplace is designed and developed to meet those needs. This includes conducting user research, creating wireframes and mockups, and working with developers to ensure the final product is user-friendly and meets the needs of our clients. Additionally, I am also involved in the product management, helping to define the product strategy and road map to ensure the product meets its intended goals.
As the Head of Design for the founding team of the incubator at LettsGroup, a branded venture group based in the UK, my main focus is to support the organization in solving some of society’s most pressing problems through the development and implementation of next-generation technology, media, and climate ventures. Specifically, I am heavily involved in the design and development of ventures such as LettsArt and LettsSafari, which are at the forefront of utilizing cutting-edge technology to address issues related to the environment and societal welfare. Through my role, I am committed to working closely with the rest of the team to create innovative solutions that can have a meaningful impact on the world around us.
I collaborated with Colla Studio, a design studio based in Milan, on various projects that primarily involved designing and developing e-commerce and web applications. In that partnership, my main focus was on delivering high-quality user experience design and product design. Our collaboration involved close communication and alignment on project goals, timelines, and design decisions. Together, we aimed to create meaningful digital experiences that met and exceeded the expectations of end-users.
I built GreatPixel‘s DesignOps function from scratch, developing the design process, outputs, reporting, resource allocation, new business and project management. I was responsible for designing and implementing the design process and output standards, setting up and maintaining design management tools, and managing resources and timelines. I also played a key role in new business development and project management, working closely with clients to understand their design needs and ensuring that projects were completed on time and within budget. My efforts in building and developing the DesignOps function helped to streamline the design process, improve collaboration and communication within the team, and ultimately lead to a more efficient and effective delivery of design services to our clients.
I developed the User Experience function, managed a team of 12+ designers, researchers, and writers. I defined the design strategy, built a brand-new design system, and implemented UX for the administration console, customer-facing web and mobile apps. This included conducting user research, creating wireframes and mockups, and working with developers to ensure the final product was user-friendly and met the needs of our clients. With my leadership, the team was able to deliver high-quality and effective design solutions that met the business objectives and improved the overall user experience.
Managed a team of over 20 designers, copywriters, and product managers in both Rome and Milan offices. Designed web and mobile apps, including email messaging, cloud storage, news, video, social media, and e-commerce.
I developed and managed Userfarm, a video crowdsourcing platform, and provided custom solutions for clients like Nokia.