Measurable outcomes from product teams that ran the diagnostic, fixed the leak, and kept us embedded as they scaled.
Embedded Design Leadership
Mimecast – User Experience Evolution Across Enterprise Platforms
Before: a legacy admin interface, fragmented UX, no shared design language, high support volume. After: a system-wide design language, data-driven UX research embedded in the workflow, incremental rollouts that actually landed. Onboarding time compressed. Support tickets down. Users happier.
Maistro – Empowering Scalable Enterprise Collaboration
Enterprise procurement is famously messy — fragmented workflows, opaque supplier management, slow cycles. The fix: a collaborative suite of web tools covering project sourcing, workflow automation, and custom dashboards. Transparent supplier management. Procurement cycles accelerated.
Italiaonline — Design Leadership Across Italy’s Largest Internet Platform
No design system. No visual governance. A design team locked out of production decisions across dozens of products. The turnaround: a design system built from scratch, UX governance established across the organisation, and design embedded directly into the engineering workflow. Output-driven became outcome-driven.
Strategic Builds
LettsGroup – AI VentureFactory, LettsArt, LettsNews & Jot
A venture group with decades of incubation experience, a bold vision for an AI-native operating system, and three consumer products — all needing a unified design foundation. AI VentureFactory became a self-driving OS spanning product building, growth, finance, legal, and fundraising across 100+ AI-powered tools. Alongside it: LettsArt, LettsNews, and Jot — each built on modular design systems, validated through persona-driven prototyping, shipped fast.
Prohibition Partners & Atalis – Defining a Digital Presence and Marketplace Leadership
Before: two separate problems — a consultancy that needed a thought leadership platform, and a B2B marketplace that needed to work across buyers, suppliers, and compliance requirements. After: a corporate website built for authority, and Atalis — a fully operational B2B marketplace with seamless onboarding, compliance workflows, and multi-vendor flows supporting an entire ecosystem. Built through user research, sprint-driven development, and no-code tooling.
Userfarm – Video Crowdsourcing for Global Brands
Poplab transformed Userfarm’s video crowdsourcing platform with a comprehensive UX and product overhaul, introducing intuitive campaign creation and review flows for brands and creators. Working with clients like Nokia, the new experience increased campaign launch speed and drove higher participation.
Targeted Fixes
Aeonvis – Brand & Web Transformation for a Global Consultancy
Operating in 50+ countries, but the digital presence didn’t match the scale. No strategic foundation for the brand online. Strategic discovery, workshops, and a competitive audit led to a modern, integrated site — purpose-built for lead generation, talent attraction, and global expansion.
Colla Studio: Geologie & Youdera – Conversion-First Product Journeys
Before: e-commerce flows that leaked at key decision points, a solar configurator that confused users into abandoning. After: streamlined account management journeys, personalised product flows, and an intuitive solar configurator — delivered through remote workshops and continuous iteration. Conversion rates lifted on both sides.
TKart – Subscription Funnel Redesign for Motorsport Media
Before: a motivated global audience hitting a checkout funnel that wasn’t converting. Subscriber journeys mapped but not optimised. After: phased rollout of a redesigned subscription funnel, deep analytics informing every change, smart A/B tests validating each move. Paid subscriptions rose. New member experiences engaged.
Want results like these?
Start with FlowAudit. Find the leak. Then decide.