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Brand and Experience
Design Agency


In the ever-evolving world of design, standing out and meeting user needs is paramount. At Poplab, we embrace the transformative power of Design Thinking to bring your projects to new heights. A well-structured product design process is the cornerstone of successful projects. It ensures you remain in tune with user needs, and it’s the path to confident design decisions. Design Thinking is the key that unlocks innovation, reduces ambiguity, and promotes efficiency.

The 5-Step Design Thinking Process


We immerse ourselves in your users’ world. This step involves more than understanding what they do; it’s about understanding who they are. We conduct in-depth research, including surveys, user interviews, and behavioural observations. This helps us grasp not only their actions but also their thoughts and feelings. Our approach ensures that our designs align with your users’ true needs.


Building on empathy insights, we carefully define the problems to be solved. This stage is all about synthesis. We analyse the data we’ve collected and transform it into clear, actionable problem statements. We create user personas, empathy maps, and targeted surveys to pinpoint recurring issues and align on specific challenges. Our aim is to develop a problem statement that captures the essence of the challenge while allowing room for innovative solutions. This step lays the foundation for the design direction.


It’s time to unleash creativity. We foster a creative, open mindset within our design team. This phase involves dedicated ideation sessions and thinking outside the box. Through brainstorming, ‘How might we…?’ questions, and even the exploration of unconventional ideas, we encourage a non-judgmental learning culture. We embrace the philosophy that quantity leads to quality. At this stage, we prioritize generating a multitude of ideas. With your input and our expertise, we select the most promising ones.


A key Design Thinking principle is turning ideas into testable prototypes as soon as possible. At this stage, we produce minimum viable products (MVPs) based on the most promising solutions. We involve both designers and developers to create these prototypes. Our approach combines paper models and interactive prototypes, using tools to collect insights. This iterative process ensures we not only meet your expectations but exceed them by involving users directly in the design and development process.


The last step in the Design Thinking cycle is testing your solutions with real or potential users. We conduct usability tests, A/B tests, and split tests with dedicated focus groups. We deploy various product design testing methods, including user interviews, surveys, and widgets for gathering opinions. We believe in the power of qualitative data, and we also collect voice-of-the-customer (VoC) insights to understand your users in their own words. With observational tools, we can observe user behaviour, understand their journeys, and identify pain points in your product. This step ensures your design is based on real user feedback and offers an exceptional user experience.

Your Path to Success with Poplab

Join us at Poplab to embark on an exciting journey. We integrate Design Thinking into our design services and subscriptions, serving as your gateway to user-centered design that stands out and drives remarkable results. At Poplab, we’ll help you unlock the full potential of Design Thinking for your projects. Connect with us today and set your projects on the path to innovation and user-centric success.