I’m Dorian Tireli. 15+ years designing products inside fast-moving companies — Mimecast, Italiaonline, Maistro, and B2B SaaS teams across Europe. One designer. Full accountability. No juniors. No account managers. No design theater.
Who I Am
Not an agency. Not a freelancer. Something sharper.
Poplab is me, Dorian — a product designer who has spent 15+ years embedded in SaaS companies and B2B product teams across Europe. I don’t manage juniors or run accounts. I work directly with teams on the things that actually move numbers: activation, conversion, retention, and time-to-first-value.
I’ve helped enterprise teams compress design-to-dev cycles by 35%. I’ve helped SaaS companies find and fix the one leak costing them thousands of users. And I’ve helped product teams that were shipping faster than they could design — until someone owned the function.
I don’t sell hours, decks, or vibes. I sell validated output tied to metrics your board will recognize — often starting with a free FlowAudit that shows you exactly what’s broken.
Why teams choose this over a traditional agency
- You talk directly to the person doing the work. No account managers. No junior handoffs. No context lost in translation between sales and delivery.
- Every decision is tied to a metric. Activation. Retention. Conversion. Time-to-value. If a design choice doesn’t move one of those numbers, it doesn’t ship.
- High-velocity sprints. Weeks, not months. We fix what’s broken now — not what might be broken in six months.
- Honest feedback before you commit resources. If your flow has a UX problem, I’ll tell you before engineering builds it — not after.
One lead. Elastic capacity. No bloat.
You might wonder if one person is enough for your roadmap. Fair question.
I’m your strategic lead and primary designer on every engagement, start to finish. When a project needs more hands — dev, copy, brand, motion — I pull in a trusted network of specialists I’ve worked with before. No onboarding drag. No quality roulette. No team you’re paying to manage.
You get single-owner accountability with the flexibility to scale. Nothing bloated. Nothing brittle. Just the right people for the right problem, assembled fast.
This is for you if:
- You have a live product with real users and real revenue.
- You have budget to fix what’s broken — not “next quarter,” now.
- You know something’s leaking but need an expert to find it.
- You’re shipping fast with no design lead or a team stretched thin.
- You value speed, directness, and honest feedback over endless options and design theater.
This is not for you if:
- You’re pre-revenue, pre-launch, or exploring an idea.
- You need a quote to compare against three other agencies.
- You’re looking for equity arrangements or payment plans.
If that’s you, run a free FlowAudit. Come back when you’re live and funded. We’ll be here.
Let’s talk about your product.
20 minutes. Free. No pitch deck. Just a direct conversation about where you’re stuck and whether Poplab is the right fit.