Design Audit
Pre-Seed to Series A · From $499 · 2–7 Business Days
Your UX is leaking revenue. Quietly.
Most AI startups don’t fail because the tech is bad. They fail because users sign up, hit confusion, and leave before reaching value. Features ship. Adoption stays flat. The team debates opinions instead of shipping fixes.
This audit turns that mess into a prioritized action list — what’s broken, what it’s costing you, and exactly what to fix next sprint.
This is for you if
- You have signups but activation or conversion feels stuck and you can’t pinpoint why
- Features keep shipping but adoption stays flat — users “don’t get it”
- Your UI has drifted across screens and every release takes longer than it should
What you get
Every audit includes:
- UX friction map — where users drop, hesitate, or misinterpret the product
- Annotated screenshots — specific, actionable recommendations engineering can act on immediately
- Heuristic + clarity review — navigation, hierarchy, copy, trust signals
- Visual consistency + UI debt scan — components, patterns, edge states
- Accessibility + usability red flags — practical fixes, not compliance checkbox theater
- Prioritized fix backlog (P0/P1/P2) — impact vs. effort so you know what to ship first
- Quick wins list — stuff your team can ship this week
Delivered as an audit doc + Loom walkthrough. Optional live readout available.
Packages
| Package | Best For | Price | Timeline |
|---|---|---|---|
| Landing Page Audit | Low conversion, unclear messaging, weak CTA hierarchy | $499 | 2 business days |
| Activation Audit (Onboarding + Core Flow) | Signups but weak activation / slow time-to-value | $1,499 | 3–5 business days |
| Product UX Audit (Up to 5 flows) | Mature product with adoption issues, complexity, design debt | $2,499 | 5–7 business days |
| + Readout Workshop (add-on) | Turn the audit into a sprint plan with your product/eng lead | +$250 | 60 min live session |
How it works
- Book + share context — product link, test login, the 1–2 flows that matter most, and your goal metric (activation, conversion, retention)
- Audit sprint — review, capture, synthesize; no fluff, no filler
- Delivery — audit doc + prioritized backlog (P0/P1/P2) + Loom walkthrough
- Optional — live readout workshop to turn findings into a sprint plan your team can execute immediately
Proof
These are the outcomes that sharp UX audit and fix execution drives across Poplab’s work:
- ~40% reduction in first-session drop-off (AI VentureFactory) — after friction was identified and removed from core activation flows
- ~35% increase in plan upgrade conversion (AI VentureFactory) — from fixing unclear value signals and navigation confusion
- 91% task success on critical workflows + 38% reduction in support tickets (Mimecast) — after a structured UX review and prioritized fix sprint
- 28% higher sign-up completion + 19% higher checkout completion (LettsArt) — tied directly to onboarding and conversion flow improvements
The pattern is consistent: find the friction, fix the highest-impact items first, measure the result.
Terms
- Payment: 100% upfront to book the slot
- Revisions: 1 clarification round included — this is an audit, not redesign rounds
- Confidentiality: NDA available on request
- After the audit: Ship fixes internally using the backlog, or bring Poplab in to execute the highest-impact items
Stop guessing what’s breaking activation
Book a 20-minute call. We’ll identify which audit package fits your biggest leak and what you can ship next sprint to fix it.