Tag: UX audit
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5 UX Leaks Nobody Checks (And Why Your Churn Report Won’t Find Them)
Most teams hunt for leaks in onboarding and checkout. The expensive ones live somewhere else. Here are 5 patterns I’ve seen kill retention at B2B SaaS products — and none of them show up in your analytics dashboard.
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Your Users Aren’t Complaining. They’re Just Leaving.
Six in ten signups never activate, and most never complain — they just vanish. Here’s why silent churn is a design failure, not a marketing one, and how to catch it before the revenue report does.
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You Are Running Growth Experiments on a Product You Have Never Actually Audited
Most AI founders optimize for acquisition before they have any idea where their product is leaking. They run experiments on broken flows, iterate on underperforming features, and burn budget on traffic that hits friction they never diagnosed. A design audit fixes the foundation before you scale the problem.
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You’re Designing Better Onboarding for AI Agents Than for Your Users
New “AI agent workforce” platforms ship pristine, instrumented onboarding flows—for the agents. Meanwhile, human users still slog through bloated signup and activation. The priorities are backwards.
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Figma Now Critiques Your Designs. So Why Is Your Onboarding Still Broken?
Figma’s new AI-powered design critique feature offers structured feedback for prototypes, enhancing design fidelity. However, it often overlooks critical usability and conversion issues in user flows. Founders are advised to focus on auditing specific underperforming flows rather than relying solely on visual critiques. Understanding user intent and experience is essential for addressing conversion challenges effectively.
