Background

Challenge

Building a creator‑first platform from scratch meant getting the fundamentals right. We needed to ensure creators could reach their “first win” quickly, that navigation revealed value rather than hiding it, and that the visual language supported trust without sacrificing speed. At the same time, the business required a clear path to activation and monetization, with pricing and plan selection that felt simple and fair. The constraints were intentional: do fewer things exceptionally well, measure real outcomes, and design for extensibility so future social and distribution features could slot in without rework.

Process

We started by mapping the end‑to‑end creator and collector journeys, then trimmed every unnecessary step between intent and output. The dashboard was organized around decisive actions—create, organize, promote, sell—so the right tasks appear when users are most ready to act. We designed the system before the pages: a reusable component library with responsive rules, accessible states, and AA+ contrast ensures consistency and speed as the product grows.

The result is a coherent, creator‑centric platform that moves users from a blank canvas to a published gallery in minutes, supported by a thematic system that keeps the art front and center while preserving brand identity. The dashboard’s information architecture elevates the tasks creators return to most—adding artworks, curating collections, promoting releases, and completing sales—so they spend less time searching and more time creating. Under the hood, the design system powers everything from form patterns to media layouts, enabling rapid feature delivery without fragmenting the experience. Checkout is intentional and distraction‑free, giving collectors a clear, trustworthy path to completion, while the overall interface feels inclusive and consistent across devices.

Solution

By clarifying the core journeys and aligning the interface with measurable outcomes, the platform accelerates time‑to‑value for creators and reduces drop‑off at key moments such as onboarding, plan selection, and checkout. Support demand decreases as guidance is built into the flow, allowing the team to focus on growth rather than hand‑holding. Most importantly, the design system creates a durable foundation for shipping faster with fewer regressions—compounding gains in activation, engagement, and monetization as the roadmap expands.

By clarifying the core journeys and aligning the interface with measurable outcomes, the platform accelerates time‑to‑value for creators and reduces drop‑off at key moments such as onboarding, plan selection, and checkout. Support demand decreases as guidance is built into the flow, allowing the team to focus on growth rather than hand‑holding. Most importantly, the design system creates a durable foundation for shipping faster with fewer regressions—compounding gains in activation, engagement, and monetization as the roadmap expands.

My contribution

I joined LettsArt from day one as the founding design partner, shaping the product vision and translating it into a coherent, scalable experience. I defined the information architecture, designed the end‑to‑end creator and collector journeys, and built the core design system that underpins the platform across dashboard, galleries, and checkout. I led the UX for onboarding, gallery setup, uploads, and pricing—reducing friction and clarifying decisions—while embedding accessibility and responsiveness as first principles. I collaborated closely with product and engineering to align flows with measurable outcomes, instrument key moments, and deliver a component library that accelerates development without sacrificing consistency. From strategy to high‑fidelity UI and implementation guidance, my work connected the dots between creator momentum, purchase confidence, and a roadmap that can scale.

Learning

LettsArt’s journey proved the real impact of merging AI with agile design and passionate user advocacy: by iterating quickly and listening closely—powered by data and human instinct—we delivered a platform that turns the complexity of the art economy into a simple, artist-centric digital experience.