User Experience Design (UX Design) is a design discipline focused on creating engaging, intuitive, and meaningful digital experiences for users. It involves understanding the needs, motivations, and behaviors of users in order to create digital products that are both functional and enjoyable to use. UX designers use a range of research methods and design techniques to create user-centered designs that meet the goals of both users and businesses.

The process of UX design often begins with research, which involves collecting data and insights about users, their needs, and the context in which they use digital products. This information is then used to create personas, which are fictional representations of the target users, and to identify user journeys, which are the steps a user takes to complete a task or achieve a goal.

The next step in UX design is to create wireframes and prototypes, which are rough visual representations of what the product will look like and how it will work. These prototypes are then tested with real users to validate the design and identify any areas for improvement.

Finally, the UX designer creates the visual design and works with developers to bring the product to life. The design is iteratively refined based on user feedback and testing until it is polished and ready for launch.

Overall, UX design plays a critical role in creating digital products that are easy to use, visually appealing, and meet the needs of both users and businesses.