UX / UI Design refers to the design of user interfaces for digital products, with a focus on improving the overall user experience. This design discipline combines the practices of user experience (UX) design and user interface (UI) design to create effective, intuitive, and visually appealing interfaces that meet the needs of users.

UX design involves the research and evaluation of users, their goals, and the context in which they use digital products. This research is used to inform the design of the product, including its structure, navigation, content, and interactions. The goal of UX design is to create products that are easy to use, efficient, and satisfying to interact with.

UI design, on the other hand, involves the visual design of the product’s interface, including the use of color, typography, imagery, and other design elements. UI design also encompasses the design of the product’s interactions, including how users interact with elements on the screen and how the product responds to user inputs.

When combined, UX and UI design work together to create digital products that are both functional and visually appealing. The goal is to create interfaces that are not only aesthetically pleasing, but also highly usable and accessible to users, regardless of their background or experience level.