Design Audit (AI‑Powered UX Audit) to Fix Friction and Lift Activation

Rapid, conversion-focused UX audit for AI products—find friction, fix design debt, and ship a prioritized roadmap in days, not weeks.

Ship faster by stopping the silent UX leaks: unclear value, friction-heavy flows, inconsistent UI patterns, and “design debt” that slows every release. This audit gives you a prioritized fix roadmap—so product decisions get easier, not louder. You’ll leave with a prioritized fix backlog (P0/P1/P2), annotated screenshots, and a next-sprint plan your team can ship.

Who this is for

This is for teams who:

• Have traffic and signups, but conversion/activation feels stuck.
• Ship features, but adoption is low (users don’t “get it”).
• Have UI inconsistency across screens (classic design debt).
• Need speed: clear fixes your team can ship in the next sprint, not a 70-page report nobody reads.

The problem

The problem: your UX is leaking money

Most AI startups don’t lose because the tech is bad. They lose because the UX is unclear, inconsistent, and full of silent friction—so users don’t activate, don’t adopt features, and don’t convert.

Typical symptoms:

• Users sign up… then bounce before reaching “aha”.
• Features ship… but adoption stays flat.
• The product feels “complicated” even when it’s powerful.
• UI patterns change screen-to-screen (design debt), slowing every release and creating user distrust.​
• Teams debate opinions instead of shipping measurable fixes.

A Design Audit turns this mess into a prioritized fix list: what’s broken, what it costs, and what to do next.

What you get

Design Audit is a structured review of your product experience with a ruthless focus on outcomes (activation, retention, revenue), not vibes.​

Deliverables:

• Screenshots + annotated recommendations (so engineering can act fast).
• UX friction map (where users drop, hesitate, or misinterpret).
• Heuristic + clarity review (navigation, hierarchy, copy, trust signals).
• Visual consistency + UI debt scan (components, patterns, states).
• Accessibility + usability red flags (practical fixes, not checkbox theater).
• Prioritized backlog (P0/P1/P2) with effort vs. impact guidance.
• “Quick wins” list your team can implement immediately.
• Screenshots + annotated recommendations (so engineering can act fast).

Packages

Choose the audit package based on where the product is leaking users.

1) Landing Page Audit — € 499,00

• Best for: low conversion, unclear positioning, weak CTA hierarchy.
• Includes: clarity + conversion teardown, trust/social proof gaps, messaging/design alignment.
• Deliverable: annotated screenshots + prioritized fixes (P0/P1/P2).

2) Activation Audit (Onboarding + Core Flow) — € 1.499,00

• Best for: signups but weak activation / slow time-to-value.
• Includes: onboarding review, friction map, usability red flags, copy clarity, UI consistency hotspots.
• Deliverable: audit doc + prioritized backlog + quick wins to ship next sprint.

3) Product UX Audit (Up to 5 key screens/flows) — € 2.499,00

• Best for: mature product with adoption issues, complexity, and design debt.
• Includes: multi-flow review, IA/navigation issues, accessibility red flags, design debt hotspots.
• Deliverable: audit doc + prioritized roadmap + “next sprint” implementation plan.

Optional add-on: Audit Readout Workshop — € 250,00

• 60 minutes with founder + product/engineering lead to turn the audit into a sprint plan.

Process and timeline

How it works

• Book the call (or buy a package if you already know what you need).
• You share access + context (links, goal metric, key flow).
• I run the audit sprint (review → capture → synthesize).
• You get an audit doc + prioritized backlog (P0/P1/P2) + a Loom walkthrough.
• Optional: we do a live readout workshop to turn it into a sprint plan.

Timeline (by package)

• Landing Page Audit: 2 business days
• Activation Audit (Onboarding + Core Flow): 3–5 business days
• Product UX Audit: 5–7 business days

What I need from you (intake)

To keep this fast, you’ll share:

• Product link (staging is fine) + test login (if needed).
• The 1–2 flows that matter most (onboarding, activation, upgrade, etc.).
• Your goal metric (activation, upgrade conversion, retention, or adoption).
• Any constraints (release date, tech stack, brand guidelines, “don’t touch this” areas).
• Optional but helpful: analytics snapshot (GA/Amplitude/Mixpanel), session recordings, and top support tickets.

Delivery format

• Audit doc + annotated screenshots.
• Prioritized fix backlog (P0/P1/P2) with quick wins called out.
• Loom walkthrough (async) or live readout if you add the workshop.

Terms

• Payment: 100% upfront to book the slot (invoice).
• Revisions: 1 clarification round included (questions + prioritization tweaks). This is an audit, not redesign rounds.
• What you need to provide: product URL (or staging access), key flow list, and any constraints (tech stack, brand rules, deadlines).
• Confidentiality: Everything shared stays private; NDA available on request.
• Refunds: No refunds after work starts. If you cancel before kickoff, full refund minus transaction fees.
• Implementation: Fixes can be implemented via a follow-up sprint/retainer (separate scope + pricing).​

FAQ

Is this a landing page audit or a product UX audit?
Both—pick the scope. Landing page focuses on clarity + conversion. Product UX focuses on activation, adoption, and retention flows.

Will this include redesign work?
The audit delivers a prioritized fix roadmap + annotated recommendations. If you want implementation, add the optional workshop or roll into a follow-up sprint/retainer.

Do you need analytics access?
Not required. The audit works with product access + context. If you can share GA/Amplitude/Mixpanel or session recordings, the recommendations get sharper.

How do you prioritize fixes?
By impact on your metric (activation/conversion/adoption), effort to ship, and risk (bugs, UX debt, confusion, accessibility).

What if our product is huge?
Perfect—don’t boil the ocean. Start with one flow (the highest traffic or biggest drop-off). Ship wins, then expand.

What happens after the audit?
You either (1) ship fixes internally using the backlog, or (2) bring Poplab in to execute the highest-impact items fast.