Founder Results & Case Studies
Real stories from AI startup founders and SaaS teams who partnered with Poplab for metric-driven design—activation, retention, funding wins—delivered in days or weeks, not months.
LettsArt & LettsNews – AI-Native Solutions for Creators and Journalists
For LettsGroup’s ventures, Poplab launched LettsArt (a platform making it easy for artists and galleries to present, promote, and sell work), LettsNews (an AI-accelerated publishing tool for journalists), and Jot (an AI-powered journaling app designed for Gen Z). Each project leveraged modular design, AI automation, and seamless user journeys—validated by persona-driven prototypes and synthetic user testing, then shipped at breakneck speed.
Impact: 36% faster gallery setup (LettsArt), 2.1× key task discoverability; AI-driven newsroom clarity (LettsNews), Jot’s development cycles accelerated dramatically with AI—enabling radically faster journal onboarding flows and rapid iteration
Aeonvis – Brand & Web Transformation for a Global Consultancy
How do you reinvigorate the digital presence of a company operating in 50+ countries? Poplab partnered with Aeonvis to redesign their platform from the ground up. A strategic discovery phase, workshops, and competitive audit led to a modern, integrated site—enhancing lead generation, attracting top talent, and supporting global expansion.
Impact: +41% organic search traffic, +32% more qualified leads, +61% job applications
Case Study
Aeonvis Website Redesign
Prohibition Partners & Atalis – Defining a Digital Presence and Marketplace Leadership
Prohibition Partners engaged Poplab for a holistic digital strategy, including the design and development of their corporate website as well as the launch of Atalis, Europe’s leading B2B marketplace for the cannabis industry. Poplab delivered a modern, information-rich website for Prohibition Partners to position them as thought leaders, and developed the Atalis platform by integrating user research, sprint-driven development, and no-code tooling. This dual engagement enabled seamless onboarding, compliance, and multi-vendor flows supporting an entire ecosystem of buyers and suppliers.
Impact: 370 qualified B2B leads, 120 suppliers onboarded, 910 products listed within 6 months; enhanced brand authority and marketplace engagement.
Case Studies
Atalis Marketplace
Prohibition Partners Website
Colla Studio: Geologie & Youdera – Conversion-First Product Journeys
Poplab improved key web and account management journeys for Geologie’s e-commerce and lifted conversion for Youdera’s solar configurator. Results included streamlined flows, personalization features, and intuitive dashboards—delivered through remote workshops and continuous iteration.
Impact: 19% subscription growth (Geologie), 13% higher order value, AI-powered tools for Youdera
TKart – Subscription Funnel Redesign for Motorsport Media
Poplab partnered with GreatPixel to map subscriber journeys, optimize the checkout funnel, and uplift conversion rates for TKart’s global audience. A phased rollout, deep analytics, and smart A/B tests led to a rise in paid subscriptions and engaging new member experiences.
Case Study
TKart
Mimecast – User Experience Evolution Across Enterprise Platforms
Poplab led the transformation of legacy admin and end-user experiences at Mimecast, introducing a system-wide design language, data-driven UX research, and an incremental rollout for core improvements—drastically reducing onboarding time, support tickets, and enhancing satisfaction.
Impact: 91% task success, -38% support tickets, +21pt NPS
Case Studies
Mimecast Dashboard
Maistro – Empowering Scalable Enterprise Collaboration
For Maistro, Poplab developed a suite of collaborative web tools for enterprise partners—spanning project sourcing, workflow automation, and custom dashboards. The solution helped organizations unlock transparent supplier management and accelerate digital procurement at scale.
Impact: Reduced manual workload, improved visibility for project managers, and increased sourcing efficiency.
Italiaonline – Unified Design Systems for Italy’s Digital Hub
Serving as a digital design partner, Poplab created and rolled out scalable design systems across Italiaonline’s web, cloud, and social properties. The engagement included UX/UI for consumer and B2B products, standardized mobile patterns, and workshops for distributed creative teams.
Impact: Enhanced design consistency, accelerated go-live for new features, and better cross-team collaboration.
Userfarm – Video Crowdsourcing for Global Brands
Poplab transformed Userfarm’s video crowdsourcing platform with a comprehensive UX and product overhaul, introducing intuitive campaign creation and review flows for brands and creators. Working with clients like Nokia, the new experience increased campaign launch speed and drove higher participation.
Impact: Faster video delivery cycles, improved client feedback loops, and greater satisfaction for both brands and creators.
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