0→1 Product Launch Package

From validated idea to market-ready MVP — designed, prototyped, and handed off in 5 weeks. $12,999 fixed price. One slot per month.

Most founders don’t have a design problem. They have a validation problem. They build before knowing what users actually need — because waiting for an agency takes 6 months and guessing feels faster. It isn’t. This package breaks that loop: real user research, a validated prototype, and a design system your team can build on — in 5 weeks.

Why 5 weeks is now possible

❌ The old way (24+ weeks, $35,000–60,000):

• 3 weeks: User research recruitment and interviews
• 4 weeks: Strategy workshops and analysis
• 4 weeks: Information architecture and wireframes
• 4 weeks: Visual design iterations
• 3 weeks: Brand identity development
• 4 weeks: Design system creation
• 2 weeks: Prototype development
• Total: 24+ weeks (6 months), $ 35,000-60,000

✅ The Poplab way (5 weeks, $12,999):

• Synthetic user research (no 3-week recruiting lag)
• AI-powered insight synthesis (hours, not weeks)
• Rapid IA validation with AI feedback
• AI-assisted design generation
• AI brand identity exploration
• AI component library generation
• Instant prototyping with Lovable/V0
• Total: 5 weeks, $ 12,999

AI didn’t just speed this up — it made the old timeline indefensible.

Who this is for

Right fit if you’re:

• A pre-seed or seed AI founder with capital to build but no design team yet
• A technical founder who needs to validate direction before engineering commits
• A team pivoting who needs to move fast without rebuilding from scratch
• A founder with a deadline — fundraise, launch, or runway — who can’t wait 6 months

Not the right fit? If you have a live product with real users, you probably need a sprint or audit instead. → See all services

The problem (and what it costs you)

Left unchecked, most founders:

• Builds features based on founder intuition, not validated user needs
• Skips user research because “we don’t have time” (then rebuilds everything later)
• Takes 6+ months before you can even test with real users
• Burns €40k-60k on traditional agencies or €150k+ on in-house hires

Traditional agencies charge $35,000–60,000 and take 6 months for the same scope. Every month you wait is a month closer to running out of runway before finding PMF.

What you get

0→1 Product Launch Package – $12,999 · 5 weeks · Fixed scope

• Product strategy workshop with AI-powered opportunity mapping
• User research & validation: 5-8 interviews with AI-synthesized insights (same-day analysis)
• Jobs-to-be-done framework and core user journey mapping
• Information architecture for your entire product (10-15 key screens)
• High-fidelity UI design with AI-assisted generation
• Interactive prototype (Lovable/V0) with realistic data—built in days, not weeks
• AI-accelerated brand identity: logo, colors, typography exploration in hours
• Design system foundations: 30-40 components with AI generation
• Landing page design for launch
• Synthetic user testing with AI-generated personas (no recruiting delays)
• Developer handoff package: Figma specs, flows, component library
• Optional: No-code MVP build ready to launch immediately

No 3-week user recruiting. No 4-week brand explorations. No 2-week prototype builds. You get a market-ready product designed for real users, validated with synthetic testing, and ready to ship—in 5 weeks.

Process (5 weeks / 35 days)

Week 1 – Discovery (Days 1-7)

• Day 1-2: Product strategy workshop + AI opportunity mapping
• Day 3-5: User research: 5-8 interviews with AI-powered synthesis (same-day insights)
• Day 6-7: Jobs-to-be-done + persona development + feature prioritization

Week 2 – Architecture & Brand (Days 8-14)

• Day 8-10: Complete product IA + user flow mapping
• Day 11-12: AI-accelerated brand identity exploration
• Day 13-14: Low-fidelity wireframes + review session

Week 3 – Design (Days 15-21)

• Day 15-17: High-fidelity UI design for 10-15 key screens (AI-assisted)
• Day 18-19: AI component library generation (30-40 elements)
• Day 20-21: Landing page design + mid-sprint review

Week 4 – Prototype & Test (Days 22-28)

• Day 22-24: Interactive prototype with Lovable/V0 (realistic data)
• Day 25-26: Synthetic user testing with AI-generated personas
• Day 27-28: Refinement based on AI feedback + real user validation

Week 5 – Handoff & Launch (Days 29-35)

• Day 29-31: Developer handoff: complete Figma system + specs
• Day 32-33: Landing page build (if requested)
• Day 34: Optional: No-code MVP build begins
• Day 35: Loom walkthrough + implementation Q&A
• Day 35: market-ready.

Outcomes you can expect

Based on launches including Jot, LettsArt, and LettsNews:

• Launch in 5 weeks instead of 24+
• 60-70% reduction in post-launch design changes (because we validated first with synthetic testing)
• Market-ready MVP that can raise your next round or drive early revenue
• Design system that scales as you hire and grow
• Clear product narrative for fundraising, hiring, and press
• 75% cost savings vs. traditional agencies ($12,999 vs $35,000–60,000)
• 3-4 months of runway preserved by launching in weeks, not months

Why this speed is only possible now — and wasn’t in 2022

What’s changed:

• Synthetic user testing: AI-generated personas validate flows in hours, not weeks
• AI interview synthesis: Research insights in hours, not days
• AI-assisted design: Rapid UI generation and iteration
• AI brand exploration: Identity options in hours, not weeks
• AI component generation: Design systems in days, not weeks
• Instant prototyping: Lovable/V0 ships interactive prototypes in days
• AI opportunity mapping: Market analysis and positioning accelerated

Why traditional agencies can’t catch up:

• They’re built for 6-month timelines (staffing, process, billing)
• They don’t have AI-native workflows
• They wait 3 weeks to recruit 5 users
• They spend 4 weeks on brand exploration
• They manually build every component
• They charge for time, not outcomes

We’re built for this era. They’re still billing by the hour.

Pricing, timeline, and terms

• Price: $12,999 (excl. VAT)
• Timeline: 5 weeks from kickoff to handoff
• Payment: 50% to reserve the slot, 50% on delivery of final designs and prototype
• Availability: 1 product launch slot per month — book early if you have a launch or fundraise deadline
• Value: Save 3–4 months of runway and $22,000–47,000 vs. a traditional agency